The holiday season is upon us, and with it comes a special opportunity to make a difference in our community. The County of Maui Office of Economic Development has officially launched the Maui Nui First “Season of Giving” campaign, an exciting initiative designed to uplift small businesses across Maui County. This campaign is not only a celebration of local entrepreneurship but also a call to action for residents and visitors to shop, eat, play, stay, and live LOCAL. Start exploring at www.MauiNuiFirst.com.

A Holiday Season with Purpose

By supporting local, you’re doing more than finding great holiday deals—you’re helping to sustain and grow Maui Nui’s economy. This campaign connects the community with local businesses, showcasing their distinctive products, services, and inspiring stories.

“The ʻSeason of Givingʻ campaign is an opportunity for our community to showcase the unique offerings right here in Maui Nui. We encourage all to support local, as each effort contributes to strengthening our local economy.” - Mayor Richard Bissen

Local businesses also have the chance to shine by sharing their holiday specials and unique offerings on the Maui Nui First website and social media platforms—completely free of charge!

Why Shop Local?

Supporting Maui Nui’s small businesses means:

• Boosting the local economy.
• Keeping our island culture and traditions alive.
• Building connections within the community.
• Discovering one-of-a-kind gifts and experiences that can’t be found anywhere else.

How You Can Join the “Season of Giving”

For shoppers, visit www.MauiNuiFirst.com to explore holiday specials.

For Maui County entrepreneurs interested in sharing their special holiday offers, sign up at www.MauiNuiFirst.com.

Let’s come together this holiday season to celebrate and support our islands’ incredible entrepreneurs that make Maui Nui unique. Your choice to shop locally makes a difference!