Maui County’s eco-economy reflects a growing alignment between environmental stewardship and economic development. As the impacts of climate change intensify—through sea-level rise, extreme weather events, invasive species, coral reef decline, and water scarcity—there is increasing urgency to integrate conservation, sustainability, and resilience into every aspect of Maui Nui’s economy.

The eco-economy sector encompasses conservation, ecosystem and watershed restoration, climate adaptation, biodiversity protection, renewable energy transition, and sustainable land use management. It is supported by a wide range of stakeholders, including state and county agencies, nonprofit organizations, local businesses, cultural practitioners, researchers, and community volunteers.

Ecological concerns are no longer isolated to environmental fields—they now intersect with agriculture, tourism, construction, energy, transportation, housing, and economic planning. From stormwater management to reef-safe practices in hospitality, eco-economic strategies are being woven into policies, investments, and everyday operations.

As Maui County navigates post-wildfire recovery and long-term climate resilience, the eco-economy is emerging as a critical sector for workforce development, innovation, and cross-sector collaboration. These efforts not only protect Maui Nui’s natural heritage, but also contribute to a stronger, more self-sufficient future for residents and generations to come.